Why Our Prices
The honest answer. The question we hear most: how can you sell the same sneakers for so much less? Here's the full, transparent breakdown — not a marketing line.
Where your money goes
At a boutique — $400
$400
- The shoe itself ~15–25%
- Flagship store rent overhead
- Global advertising overhead
- Celebrity partnerships overhead
- Multi-layer distribution overhead
At Sole Dept
Below retail
- The shoe itself what you pay for
- Boutique rent removed
- Advertising levy removed
- Celebrity premium removed
- Intermediary margins removed
Why we can do it
Production cost
The materials, construction and labour in a quality pair are a fraction of the boutique price. The rest is overhead and brand premium.
The retail mark-up
Brands add huge mark-ups to fund advertising, flagship stores and distribution across dozens of countries — you pay for all of it, whether you want to or not.
The Sole Dept difference
We source directly through UA (unauthorised authentic) supply lines. Lean operating costs, and every dollar saved is passed to you at checkout.
